Optional subtitle that provides a compelling detail OR customer quote.

CLIENT: NAME

INDUSTRY: NAME

BACKGROUND

One or two sentences introducing customer in a positive light. [Customer name] is a [category] that [does x] in [area]. It prides itself on….

CHALLENGE

One or two sentences on the problem they faced or goal they were trying to achieve.

One or two sentences about the consequences of the problem.

Include a customer quote about the problem or consequences.

APPROACH/SOLUTION

How the customer found you.

What stood out to them about you/why they chose you (include quote).

Name of product or service they chose, how it was implemented, how they used it.

RESULTS

Share quantifiable results—at least three, if possible.

Add color to each result by sharing the benefits of the results and layering in using customer quotes.

Share any bonus or unexpected benefits.

CONCLUSION

Where the customer is headed now

Any additional quotes/words of praise from customer

Words of advice from the customer

Call to action to contact your business